How to Organize an Interactive Motorcycle Tour: Lessons from the Mezcal Moto Rally

You don’t have time for a logistical juggling act when you’re already on a motorcycle.

Picture this: a close-knit group of experienced motorcycle riders roaring from Texas to Mexico, tackling 1,300 miles of road, with mezcal, tacos, and volcanoes along the way. That’s the Mezcal Moto Rally. But this isn’t your average motorcycle tour (since when are those average, anyway?): it’s a cultural adventure that blends endurance, community, and a little bit of mischief. 

So if you’ve ever wondered how to organize a bike tour or group ride that people talk about long after the engines cool, here’s your answer: make your motorcycle rally interactive with a Goosechase Experience.

Each year, the rally kicks off in Texas and ends in one of Mexico’s nine mezcal-producing states. By year nine, the riders will have visited them all (2025 marked the 4th year of the rally). Along the way, racers face challenges that celebrate local culture—like stopping at a palenque (a traditional mezcal distillery), learning trivia about the distilling process, and bringing a bottle to the evening fiesta. Don’t worry: no mezcal is consumed when on the bike, only in the evenings after the group ride!

For event organizers like Canan, this isn’t just a ride. It’s an event that promotes tourism, showcases culture, and builds community. And that’s exactly where Goosechase revs the engine.

This documentary is worth a thousand words. See the Mezcal Moto Rally in action!

Before Goosechase, organizing the Mezcal Moto Rally was a logistical juggling act. Riders sent photos, videos, and location updates through WhatsApp, and Canan and the other organizers had to track everything by hand. Between 8–10 hours of riding each day and managing all the submissions, there was limited opportunity for social connection—and a lot of stress.

During the rally itself, participants aren’t just covering miles. They complete Missions that test skills, celebrate local culture, and push endurance limits. Some Missions are skill-based, like doing a wheelie on the beach. Others are cultural, such as stopping at a legendary roadside stand to enjoy tacos. And there are endurance challenges, like climbing as far up a volcano as their motorcycles can go.

With Goosechase, the experience changed completely. Riders are automatically prompted with the day’s challenges, and their submissions—photos, videos, or text—are uploaded directly into the app. They can instantly check the live leaderboard, see how they stack up against competitors, and focus on the adventure itself, while Canan and Nick save hours of administrative work. The result is a dynamic, gamified experience that builds community and generates incredible content along the way.

How would the event organizers describe Gooschase?

“User-friendly, engaging, and contemporary. It makes our lives much easier as organizers, and racers love it.”

For the Mezcal Moto Rally, Goosechase makes the difference between a stressful manual process and a smooth, high-octane experience. Perks for the rally’s organizers include:

• Tech that fades into the background: Goosechase is designed to be as intuitive as possible, so the learning curve for new users is very low.
• Seamless engagement: Missions keep participants motivated and focused between long stretches of activity.
• Live leaderboard: Adds a spark of friendly rivalry throughout the day.
• Content collection: Every submission (photos, videos, stories) becomes instant marketing fuel—and even part of their post-event documentaries.
• Flexible Mission delivery: Racers get challenges in multiple formats—a printed travel journal, a daily typed sheet of Missions, and the Goosechase app. The printed travel journal and sheet are absolute works of art (watch the video to see what we mean - individually typed and hand stamped!) and valuable physical embodiments of the tour, but the app is how organizers keep track of everything.
• Camera Roll uploads allowed: No signal? No sweat. Racers record first, upload later. Nothing gets lost in the shuffle, and there’s no texting while riding.

Whether you’re running a similar group ride, a group tour, an adventure race, a festival, or a city-wide scavenger hunt, the Mezcal Moto Rally is a masterclass in how to transform events into unforgettable interactive experiences, while reducing the logistical lift for organizers:

• Mix culture with competition. Don’t just move participants from checkpoint to checkpoint. Add challenges that celebrate your theme or destination.
• Gamify engagement. A live leaderboard can turn even the most serious event into a friendly contest.
• Make it easy. Give participants multiple ways to access Missions, but keep submissions streamlined in one central hub.
• Think of the experience from top to tail: Every detail of the Mezcal Moto Rally is thoughtfully, artfully considered: from the journals each rider gets, to the custom riding gloves with each participant’s rider number emblazoned, to the Mission that prompts riders to discover locals’ favorite haunts.
• Think about content. Every photo or video captured by participants doubles as marketing gold! Mezcal Moto Rally organizers turn their journey into a full-blown documentary (worth a watch! Check out our cameo at 3:50), but even sharing videos and photos on platforms like Tiktok and Facebook will go a long way in spreading the word.

By layering in interactive challenges, cultural exploration, and tech that just works, the Mezcal Moto Rally’s organizers not only keep riders hooked; they also collect stories worth retelling long after the engines cool.

If you’re an event or tour organizer hunting for fresh ways to gamify your next tour or trek, spark engagement, and capture amazing content, Goosechase might just be your perfect co-pilot.

What is Goosechase?

At Goosechase, experience is everything. Originally inspired by scavenger hunts, Goosechase is an online platform that enables organizations and schools to engage, activate, and educate their communities through delightful interactive experiences. Sign up and try creating a free recreational Experience, or check out our Pricing!