Build-A-Bear Launches Egg-citing Easter Adventure: The Golden Egg Hunt
From April 7-13, 2025, players can hop into the free, virtual experience to complete themed challenges, for a chance to win Build-A-Bear prizes
ST. LOUIS, MO, April 7, 2025 -- Hop to it and join an epic Easter adventure with Build-A-Bear! Today, April 7, 2025, Build-A-Bear has launched an egg-straordinary Golden Egg Hunt, a week-long fun, interactive and free virtual experience packed with exciting challenges and chances to win prizes. Inspired by Build-A-Bear’s limited-edition Golden Eggs, the digital egg hunt - powered by interactive experience platform, Goosechase - will take place between April 7-13, leading up to Easter Sunday.
The Golden Egg Hunt is part of Build-A-Bear’s broader strategy to create brand experiences that meet consumers wherever they are, bridging physical retail and digital play.
Participants who join the Golden Egg Hunt will complete furry friend-inspired Missions, earn points and celebrate The Stuff You Love for a chance to win exciting prizes including a party experience, a $500 gift card, exclusive Easter baskets and more. Throughout the adventure, players will be guided through different challenges while climbing the leaderboard and showcasing their creativity.
How to play:
- Download the free Goosechase app (goosechase.com/download)
- Enter the Join Code: GOLDEN25
- Have fun and try to hop away with prizes!
“Our popular Golden Egg continues to surprise and delight fans each Spring, and this year we look forward to bringing it to life through a unique and interactive experience,” said Kristen Temple, VP Integrated Marketing Build-A-Bear. “The Golden Egg Hunt offers a fun way for our fans to showcase their imagination and connect with others while celebrating the joy of building memories. We can’t wait to see everyone’s egg-citing adventures unfold!”
The Golden Egg Hunt is powered by Goosechase, an innovative platform that makes it easy for players to participate in delightful interactive experiences. “The Golden Egg Hunt is all about turning curiosity and collection into connection - a mission we proudly share with Build-A-Bear. We’re thrilled to help bring this adventure to life for their community,” said Andrew Cross, CEO and Co-Founder of Goosechase.
For more information on how to play, please visit Buildabear.com/goldenegghunt.
About Build-A-Bear
Since its beginning in 1997, Build-A-Bear has evolved to become a beloved multi-generational brand focused on its mission to “add a little more heart to life,” where guests of all ages make their own “furry friends” in celebration and commemoration of life moments. Guests create their own stuffed animals by participating in the stuffing, dressing, accessorizing, and naming of their own teddy bears and other plush toys based on the Company’s own intellectual property and in conjunction with a variety of best-in-class licenses. The hands-on and interactive nature of our 600 company-owned, partner-operated and franchise experience locations around the world, combined with Build-A-Bear’s pop-culture appeal, often fosters a lasting and emotional brand connection with consumers and has enabled the Company to expand beyond its retail stores to include e-commerce sales on www.buildabear.com and non-plush branded consumer categories via out-bound licensing agreements with leading manufacturers, as well as the creation of engaging content via Build-A-Bear Entertainment (a subsidiary of Build-A-Bear Workshop, Inc.). The brand’s newest communications campaign, "The Stuff You Love," commemorates more than a quarter-century of creating cherished memories worldwide. Build-A-Bear Workshop, Inc. (NYSE: BBW) posted consolidated total revenues of $496.0 million for fiscal 2024. For more information, visit the Investor Relations section of buildabear.com.
About Goosechase
At Goosechase, experience is everything. Originally inspired by scavenger hunts, Goosechase is an online platform that enables organizations and schools to engage, activate, and educate their communities through delightful interactive experiences. Created online but played in the real world, Goosechase brings communities to life with engaging, interactive challenges designed to support organizations. The intuitive platform makes it easy to make a repeatable, fun, and positive impact on any community. Since hatching in 2011, Goosechase has powered over 1 million global team building, training, fundraising, educational, tourist, and recreational experiences.
