Boost Local Exhibitors With a Customizable Event Passport Template

You know ‘em, you love ‘em, companies can’t grow without ‘em - the great marketing event known as the trade show.

According to recent statistics, there are plenty of reasons companies invest time and effort into creating memorable trade show displays:

• 90% of participants attend trade shows to discover new products and services. Your audience is ready to listen.
• The typical trade show attendee spends 8.3 hours looking at exhibits. Their time is valuable, so make every moment count.
• 82% of trade show attendees have purchasing power. Every visitor is a potential decision-maker.

Once you’ve secured the right attendees and sponsors, the next challenge is helping exhibitors attract traffic to their booths. With panels, speakers, breakout sessions, and vendors competing for attention, the average exhibitor has seconds to spark interest.

To stand out, many use an exhibitor passport. Attendees receive a physical or digital passport to get stamped at various booths, encouraging them to visit more sponsors. Collect all the stamps, and they can win prizes ranging from big-ticket items like tech gear or travel vouchers to experiences like one-on-one sessions with keynote speakers.

The win goes both ways: attendees have fun, and exhibitors boost engagement, brand awareness, and conversations that matter.

An exhibitor passport isn’t just a fun extra - it adds real value. It drives visitors to booths, levels the playing field for all exhibitors, and increases engagement.

Benefits of Using an Event Passport Template:

• Equal opportunity exposure. Not every exhibitor can afford a giant booth with flashing lights. A passport gives attention to everyone, regardless of budget.
• Face-to-face time. To earn that coveted stamp, attendees must interact with exhibitors. That creates opportunities to pitch benefits, demo products, or collect contact details.

Paper passports have served their purpose, but today’s attendees expect something more engaging.

As more events use them, the novelty fades, and attendees expect something more engaging.

That’s where Goosechase comes in. With our interactive experience platform, you can replace paper cards with dynamic Missions that attendees complete through the Goosechase app.

Examples of Missions include:

• Answering trivia about different vendors, mixing serious and silly questions.
• Posting selfies from specific event locations.
• Checking in at exhibitor booths or even nearby local businesses to get more engagement..
• Playing Human Bingo, finding someone from their hometown or wearing the same color shirt.
• Completing a quick survey or providing contact info to share with vendors.

Prizes can go beyond most stamps. Reward creativity, volume of submissions, or best photo. More ways to win = more consistent engagement.

Vendors can even create their own Missions using the scavenger hunt templates and other designing tools, such as:

• Challenge the team at booth 1201 to an air guitar contest.
• Try to borrow a pen from booth 256 without them noticing.

That's fun for attendees and exhibitors alike.

To encourage traffic, exhibitors should design interactive and rewarding missions. Instead of a simple QR code scan, ask attendees to snap a selfie, answer trivia, or join a mini-challenge.

Offer exclusive discounts, freebies, or special access to those who complete a Mission. And don't forget to promote the passport challenge in advance through event emails, social media, and at registration so every attendee knows about it.

Attendees love incentives, but the best rewards align with the audience. For B2B trade shows, prizes like premium swag, free consultations, or product discounts can drive engagement.

At consumer-facing events, gift cards, exclusive access to content, or big-ticket raffle prizes (like an iPad or travel voucher) generate excitement.

Gamifying the challenge by offering leaderboard standings or instant-win prizes also increases participation. The key is making the reward feel valuable while ensuring attendees engage meaningfully with exhibitors.

• B2B shows: premium swag, product discounts, or free consultations.
• Consumer shows: gift cards, exclusive content, or big-ticket raffle prizes like an iPad or travel voucher.

Measuring success starts with data. With Goosechase, you can track booth visits, engagement, and Mission completion in real time. Exhibitors can collect leads and follow up to see conversions.

Other ROI measures include:

• Tracking hashtag use and content shares for social engagement.
• Gathering exhibitor feedback on booth traffic and conversations.
• Comparing participation numbers against exhibitor investment.

The clearer the data, the easier it is to show value.

The last vendor packed the truck, and all the confetti has been vacuumed (you only throw fun events with confetti, of course). What should you do with all the valuable submissions from your interactive event passport

Here are some ideas (Ensure attendees are made aware of where their submissions are going):

• Share contact information, survey answers, and other submissions with vendors
• Share the fun photo and video submissions on your website and social media to market future events (this might even incentivize better entries)
• Share a recap of the event with attendees, featuring some stand-out submissions a week after the event: This will jog their memory and resurface the conversation in their social circles and on social media.

Did you notice some Missions with near-perfect completion, while others weren’t as popular? You’ll have a better idea of what excites attendees, and you can tweak future events to be as engaging as possible.

A Goosechase Experience will surprise and delight your attendees and drive a ton of meaningful engagement (and value!) for your sponsors. An exhibitor passport will pack value into your event for everyone involved—and won't that keep folks returning year after year?

What is Goosechase?

At Goosechase, experience is everything. Originally inspired by scavenger hunts, Goosechase is an online platform that enables events and organizations to engage, activate, and educate their guests through delightful interactive experiences. Sign up and try creating a free recreational game, or contact us to learn more about our enterprise solutions!