How This MedSpa Created Its Most Engaging Annual Event Yet
Planning an event as a small business can feel a little like herding geese. There are endless details, a tight budget, and the big question: how do you stand out from the flock?
That was exactly the challenge Infinity Medspa in Charlotte, NC, faced with their annual Patient Appreciation and Anniversary Event, affectionately known as Beautypalooza (2025 marks year TEN!).
With more than 300 guests walking through their doors, $40,000 in giveaways, and fierce competition (there are five medical spas - “medspas” - within half a mile), their annual event is how they celebrate being a pillar of the local community. They invite guests into the clinic to learn about their offerings, win treatments, and connect with practitioners.
To run Beautypalooza as seamlessly as possible, they needed an event app that was cost-effective, easy to use, and fun for guests.
A medspa (short for medical spa) is a hybrid between a traditional spa and a medical clinic. In addition to traditional spa services like facials, you can get medical-grade cosmetic treatments like fillers and laser. It combines the tranquil energy of a spa with the expertise of licensed medical professionals.
Infinity Medspa’s Goal for Beautypalooza
In 2024, Infinity Medspa’s Practice Manager, Presley Sindermann, was balancing two roles at once: running clinic administration and the front desk while also leading marketing efforts. Her goal was to grow Infinity’s visibility, attract new patients, and set the practice apart from other medspas in Charlotte.
What truly differentiates Infinity is the close, personal relationships they build with patients. As Presley explains, “We get very close with our patients, and we love to be involved in the community.”
Their annual Beautypalooza event reflects that commitment, giving them a chance to partner with other Charlotte businesses while celebrating and giving back to their patients. Presley’s mission was clear: make this the best Beautypalooza yet.
Why Infinity Medspa Chose Goosechase Over Other Event Apps
When Presley revisited the platform they previously used for events, Socio (currently Webex), she found that prices had increased and subscription required a full-year commitment. For a locally owned medspa with only one flagship event per year, the investment was simply not practical.
The ability to purchase single Experiences through Goosechase proved to be the perfect solution.
The Human Touch That Made the Difference
When Infinity explored other event platforms, many felt impersonal or unresponsive. Some never replied to meeting requests, while others only offered pre-recorded demos. What stood out about Goosechase was the human connection and how easy it was to get started. As Presley shared,
“We put in the request form, someone immediately got back to us, we set up a meeting right away, and the process was simple, straight to the point, and no BS.”
A Leaderboard That Built Excitement
Patients loved checking the live leaderboard to see who was in the running for giveaways. The friendly competition kept energy high and encouraged guests to stay engaged throughout the event.
Beautypalooza 2024 had over 150 participating teams, with most teams completing almost 70% of all the Missions. Talk about motivated!
Missions That Doubled as Marketing
Infinity turned event activities into fun Missions that also highlighted their services. For example:
- “Visit Room 1 to learn about microneedling. Enter the secret code mentioned in the demonstration to complete the Mission.”
- “Book your next appointment here” included a direct link to their scheduling page, making it easy for Infinity to measure additional value from the Goosechase Experience.
Guests played, learned, and even booked future appointments during the event.
Simple Access for Every Guest
Infinity’s audience includes many older patients who are not always comfortable with technology. With Goosechase, there was no need for attendees to create an account. They just needed to download the free Goosechase app and join as a guest - no account sign-up required.
A MedSpa Marketing Manager’s Top Tips for Promoting an Event App Like Goosechase
Presley quickly realized that the secret to a successful event experience is preparation. By getting patients (and party guests!) comfortable with Goosechase before Beautypalooza even began, she boosted ticket sales, reduced confusion, and created a sense of excitement that carried into the event itself.
Here are her top tips for small businesses looking to do the same:
Start Early With Promotion
Begin sharing your event app about a month before the big day. Presley used both email newsletters and Instagram posts to build buzz and make sure patients knew what to expect. This gave guests plenty of time to download the app and arrive prepared.
Place QR Codes Everywhere
Infinity made it simple to join by putting QR codes at check-in, inside treatment rooms, and throughout the event space. Guests could scan and jump right into the game with no hassle.
Show People How It Works
Instead of leaving patients to figure it out on their own, Presley recorded a quick step-by-step tutorial on Instagram. The walkthrough made the app feel approachable and gave attendees confidence before they arrived.
“Getting people familiar with the app ahead of time boosted ticket sales and built excitement before the event even started.”
Presley realized Goosechase was working before the event even began. The pre-event marketing around the app and promised scavenger hunt helped sell more tickets and created buzz.
On the night of the event, patients were not just sitting in silence. They were moving through rooms, chatting with each other about the Missions, learning about services, building personal connections with the Infinity staff, and having fun with the Goosechase Experience.
Why Infinity Medspa Will Use Goosechase Again
The verdict was unanimous: Goosechase is the easiest solution for running a customer scavenger hunt.
Goosechase offered affordable pricing that worked for a locally owned business, tools that kept guests engaged, and the ability to duplicate the event setup to save time in the future.
As Presley explained,
Our CEO definitely wants to use Goosechase again for next year because of how seamless it was and how cost-effective it was compared to these other platforms that charge you for a year subscription when you really only need it once.
Guests loved the Missions, the live leaderboard, and the interactive experience, making Goosechase a natural choice for the next celebration.
Event Engagement Ideas for SMBs
Planning a boutique event? Goosechase makes it easy to:
- Host unforgettable customer appreciation events
- Drive foot traffic and increase attendance
- Educate guests with fun, interactive Missions
- Stay on budget with flexible per-event pricing
Whether it is a medspa anniversary, a retail pop-up, or a community festival, Goosechase helps small and medium-sized businesses create experiences that are memorable, engaging, and worth coming back to year after year.
Infinity Medspa showed that you don’t need a massive budget or a complicated platform to create an unforgettable event. With Goosechase, they discovered a solution that was simple, affordable, and engaging for every guest. Just like the medspa itself, Goosechase delivers an experience that is seamless, personal, and memorable.
What is Goosechase?
At Goosechase, experience is everything. Originally inspired by scavenger hunts, Goosechase is an online platform that enables organizations and schools to engage, activate, and educate their communities through delightful interactive experiences. Sign up and try creating a free recreational Experience, or check out our Pricing!
