[Video] 5 Budget-Friendly Guest Engagement Tools for Tourist Attractions
Spotlight special exhibits, host educational tours, highlight the best of your attraction, and give your guests a visit to rave about.
Discover how these budget-friendly guest engagement tools can help you do everything from creating unique interactive experiences to hosting your collection online for free.
5 Budget-Friendly Guest Engagement Tools for Tourist Attractions
What are the best free or low-cost tools for small tourism businesses to engage guests?
For small tourism businesses, free or budget-friendly tools like Goosechase, Canva, and Mailchimp can work wonders for guest engagement. Goosechase offers a playful way to create interactive scavenger hunts that immerse guests in your location’s story. Canva helps design eye-catching social media posts or itineraries, while Mailchimp keeps your visitors in the loop with beautiful, automated emails.
Start small and simple. If you're not sure how much you want to (or can!) invest in pricey software, start with multipurpose, low-cost guest engagement tools for your small travel businesses.
How can tourism businesses measure the effectiveness of guest engagement tools?
Measuring the success of your tool totally depends on the goal and activity, which is why it's a good idea to start with the data built into the engagement tool you're using. For example, on an app like Goosechase, you can track participation rates, guest feedback, and even how many Missions are completed.
To measure how you're marketing your programming, tools like Google Analytics or social media insights can help track how your campaigns drive interest and bookings.
If your goal is ultimately to increase visitors, start simple by tracking guest satisfaction: a quick survey onsite or after the visit can help you mine valuable qualitative and quantitative insights. Getting a better sense of what's impactful to visitors can then help you assess your guest engagement tool.
What specific features should tourism businesses look for in an interactive engagement app?
When picking an interactive engagement app, look for features like:
- Ease of use, since you'll be welcoming guests of all technical proficiencies
- Multimedia capabilities, to bring as much of your exhibit to life as possible through the app
- Customization options - if you're not building a custom app for your tourist attraction from scratch, you can at least make guests' experience on the app as cohesive and on-brand as possible!
It’s also a huge plus if the app offers real-time analytics and offline functionality, which are great for tours in remote locations.
